Topic

Strategy

Clarity that drives momentum

265 articles · Page 4 of 12

The Long Sleep: Innovative Product Gestation
Strategy2 min read

The Long Sleep: Innovative Product Gestation

The same thing happens with several product managers in a row—the concepts keep being tested, paraded in front of retailers or channel partners with fanfare and are met with interest

Michael Graber · 29 April 2025

The Future Of Marketing Starts With Publishing
Strategy5 min read

The Future Of Marketing Starts With Publishing

Businesses can now weave social graphs of their own through the creation of social presences within the communities where customers, prospects and those who influence them, are actively sharing, consuming, and seeking relevant content and information.

Brian Solis · 29 April 2025

The End of Trumpism
Strategy4 min read

The End of Trumpism

The argument for low taxes is to provide more money for investing in business to grow – thus creating jobs that see higher pay due to increased demand for workers.

Adam Hartung · 29 April 2025

The Attraction of Outrageously High Prices
Strategy1 min read

The Attraction of Outrageously High Prices

Would you pay $200 for french-fries or €5,000 for a burger? Your rational response is to say ‘no way!’. But what if these food items deliver the most opulent, dreamlike culinary experience you ever had? Would you be tempted then? So called ‘collectible experiences’ – where both the price and the indulgence of common consumables or services are raised to outlandish heights – is fast gaining popularity. Demand for such over-the-top experiences is being fueled by the pandemic – inspiring people to live more in the moment – and by new, imagination-expanding offerings – such as commercial space travel. It unlocks a fascinating dimension of consumer behavior, where high price becomes the catalyst for demand, rather than its deterrent.

Gabor George Burt · 29 April 2025