Even before today’s announcement, people across the country were lining up to be among the first to get their hands on this new short-lived and non-renewable flash of satisfaction. And they won’t be disappointed; this already vanishing glimmer of pleasure is exactly what we’ve come to expect from Apple"
A key component of my Slingshot Framework is the creation of Infatuation Intervals. This refers to the establishment of a strong emotional bond with our target audience, which by nature is fleeting and temporary. It therefore provides the golden opportunity to continuously re-infatuate our audience, and thereby keep them in perpetual Infatuation Intervals.
There is perhaps no better, current illustration of this phenomena, and the power of making it work – than Apple Inc. And why not look at their achievement from a humorous perspective? This is exactly what the Onion has done.
