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Excellence in the everyday

80 articles · Page 1 of 4

What business are you really in?
Practice1 min read

What business are you really in?

The customer experience provided by airlines is one that I follow closely and often reference, because it’s something most people can easily relate to.

Gabor George Burt · 29 April 2025

Wake Up Happy
Practice1 min read

Wake Up Happy

In his recently published book ‘Wake Up Happy - The dream big, win big guide to transforming your life’, there is a chapter entitled ‘Why Play should be the Work of Adults’.

Gabor George Burt · 29 April 2025

Turning Customers into Fans
Practice1 min read

Turning Customers into Fans

If you want to capture and retain the attention of your customers, you need to establish an emotional bond with them.

Gabor George Burt · 29 April 2025

Time for a little repackaging
Practice1 min read

Time for a little repackaging

See how the former CMO of NetJets, which was a Blue Ocean Strategy case study, is applying this exciting shortcut.

Gabor George Burt · 29 April 2025

The wheelbarrow, re-imagined
Practice1 min read

The wheelbarrow, re-imagined

The ordinary object in question is none other than the wheelbarrow. And the global need it is being repurposed to address is water transport in poor countries.

Gabor George Burt · 29 April 2025

The Six Question Test
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The Six Question Test

aking the ‘6 Question Test’ is a simple, immediate way to expose your self-imposed boundaries.

Gabor George Burt · 29 April 2025

The Power of a Simple Question
Practice3 min read

The Power of a Simple Question

The process next moves to Testing Inquiry, where we postulate hypotheses and test these against our observations and insights.

Anthony Mills · 29 April 2025