Adam Hartung

CEO / Managing Partner - Spark Partners

Adam Hartung

I currently serve as the CEO of three companies: Content Laboratory (a content services company,) Spark Partners (a growth strategy firm offering assessments, strategy consulting and on-line self-administered revenue growth tools,) and Soparfilm Energy (an oil & gas exploration & production investment company.) Over the last thirty years, I have served on multiple boards, including Audit Chair for a NASDAQ traded company, and advised boards of directors on managing for disruptions and promoting innovation into corporate management.

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My passion is public speaking on the importance of growth, innovation and strategy to succeed. As a keynote speaker I have been invited to over 1,000 leadership events, both multi-company and single company. My portfolio includes speeches, presentations, workshops and executive coaching on how to achieve faster growth from higher levels of innovation driven by trends.

1,099 articles · Page 25 of 46

Metric Motivation
Leadership3 min read

Metric Motivation

the systems we use to Lock-In behavior which causes behavior to end up creating negative "unintended consequences."

Adam Hartung · 29 April 2025

Merger Mistakes
Leadership5 min read

Merger Mistakes

The only way the desired value can be achieved is if a new entity is created that actually develops an entirely new, third Success Formula.

Adam Hartung · 29 April 2025

Merger Mania
Innovation4 min read

Merger Mania

Mergers often fail to deliver promised benefits, as outdated ideas like "economy of scale" dominate decisions.

Adam Hartung · 29 April 2025

Merciless Growth
Leadership2 min read

Merciless Growth

The stock was punished, dropping to it’s lowest price of the year.

Adam Hartung · 29 April 2025

Management Illusions – Brand Management and Mit
Leadership2 min read

Management Illusions – Brand Management and Mit

"The Illusion of Brand Control" is a great article at Harvard Business Publishing. Andrew McAfee, who is a research scientist at the MIT Sloan school Center for Digital Business, offers the insight that in today's market it's not possible for a business to "control" its brand.

Adam Hartung · 29 April 2025

Making the Turn
Innovation2 min read

Making the Turn

Allstate's CEO disrupts old methods, applies 80/20 principle, and creates White Space for future innovation.

Adam Hartung · 29 April 2025

Making Excuses
Leadership2 min read

Making Excuses

the Wal-Mart Success Formula is seriously out of step with consumer needs. Sheer size does not make Wal-Mart a proxy, because once Wal-Mart’s Success Formula misses serving customer needs consumers keep spending – just somewhere else.

Adam Hartung · 29 April 2025

Looking for Winners – Dell
Innovation2 min read

Looking for Winners – Dell

Dell's shift from declining PCs to growth markets like mobile and cloud is promising despite short-term profit dips.

Adam Hartung · 29 April 2025

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