I hear frequently about the conflict between management and investors. The argument typically goes along the lines that management could do many exciting and strategic things if it wasn’t for those pesky investors who want a consistent return on their equity. It sounds like somehow investors know too little, and they hamstring managment’s ability to succeed. In too many occasions, however, the opposite seems to be true.
Readers of this blog know I see McDonald’s as hurting its own future. The company has systematically been selling off its best growth prospects to protect itself from an outside investor who would like to make changes. Recently, a number of other investors voted that sentiment. As I blogged a few weeks ago, McDonald’s offered to investors that they could trade their McDonald’s stock for Chipotle shares – in an effort to finalize the sale of Chipotle and bring back in more McDonald’s stock to protect itself from a hostile investor. Last week Bloomberg reported that 262.7 million shares were tendered for the mere 18.6 million shares of Chipotle available. The offer was 14X oversubscribed. Indicating that a lot of investors knew a good deal when they saw it – swapping shares of a low-growth, Locked-in McDonald’s for the high growth innovative Chipotle – even though its profits were lower and its P/E much higher.
But now Wendy’s has decided to join the act. As reported on 10/13, Wendy’s is offering to sell its Baja chain in order to get cash to —– buy back more Wendy’s stock. Apparently influenced by the fast run-up in McDonald’s shares (which have had a very nice run this last year), Wendy’s is willing to sell off its new growth machine in order to protect its aging hamburger franchise. Rather than look to Baja as a replacement for the sagging Wendy’s, which has had declining same-store revenues for 6 of the last 8 quarters, they are going to sell it in order to buy back stock to prop up the equity value in a concept that has little growth opportunity left. In order to maximize its short-term value, Wendy’s is literally trading in its White Space future.
Too often, management behaves like Lemmings. One competitor follows another. Lock-in doesn’t exist just at the company level, but at the industry level as well. In several industries (steel, airlines, automobiles to name a trio) we’ve seen competitors simply walk off the cliff as they follow a Locked-in industry paradigm that does not produce returns. Management should listen to investors, and recognize that their chorus is not just for short-term profits. Rather, they seek growth and a market or higher rate of return on their equity. No private owner would expect less. But to meet this hurdle requires creating and maintaining White Space rather than letting Lock-in turn you into a Lemming.
