Definition: How a company wins in the marketplace. It includes beliefs about who we are, what we do, how we do it, and why we do the things we do. Early in the lifecycle, it serves as the source of continued growth and prosperity. Later in the lifecycle it becomes locked-in and eventually causes the failure of the organization. For example, the key elements of Tupperware’s Success Formula are the home party sales approach, highest-quality products, and their relationships with their independent sales agents. [Source: The Phoenix Principle] See also: Success Formula Pyramid, lock-in, challenge, river lifecycle model.
