While there is no such thing as a perfectly and continuously satisfied consumer, there is such a thing as an infatuated consumer. As with personal relationships, infatuation occurs when consumers first come into contact with a product or a service that deeply resonates with them. Consequently, they become temporarily blinded by any shortcomings or possible defects and are in a trance of positive affiliation.
By nature, customers always want what they don’t have, and crave for even more fulfilling experiences. This is a central tenet of ‘Slingshot’, and the golden platform for any company to continuously innovate. As an extreme illustration of this ongoing relationship between experience provider and customers
