How Google & Wikipedia killed Encyclopedia Britannica– Missing Disruptive Innovation
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Encyclopedia Britannica owned the value proposition “what you need to know at your fingertips.” But focusing on their core value delivery mechanism – printing – they missed the innovations that disrupted their market, allowing Google and Wikipedia to grow into their markets, capturing their historical value and making encyclopedias irrelevant. Presentation to Directors at the National Association of Corporate Directors (NACD) educational summit on strategy
