Draining the Swamp at Sears

OK, I guess I’m dense.  For months I’ve been asked what I thought of the management at Sears.  And I have been pretty brutal, saying that Sears was not a viable long-term competitor against Wal-Mart, Target, Kohl’s and other major retail players.  Especially as that competition intensifies.  Why Sears can’t even get it’s own partners in Canada to go along with an acquisition of that unit (see article here).

But in October, I finally "got it" regarding Sears.  Many newspapers reported that Sears equity value was jumping on the notion it would buy Home Depot, or another big company (see Chicago Tribune article here.)  And I realized that Mr. Lampert wasn’t trying to develop a strategy to have Sears compete Sears long-term.  Nor was he converting Sears into a Real Estate Investment Trust for long-term value.  Instead, he’s "draining the Swamp" to get all the cash out of it he can before it rots.

Sears and KMart are at the end of their lives.  Years of bad management has locked them into weak operations.  But in American business, we never know how to deal with a business once it’s trapped in the Swamp – too busy killing mosquitos and fighting alligators to remember the primary mission.  What we need to do is get the cash out.  And that is clearly what Mr. Lampert is doing.  He’s getting the cash out of Sears and its many holdings.

So, does that mean I’ve changed my mind on investing in Sears? Not really.  It’s certainly OK to decide to exit a business in a fashion that actually creates a positive return (rather than keep running the business badly until Chapter 13 wipes out the investors and creditors).  But Sears Holdings’ value has to be based upon what Mr. Lampert will do with this cash he plans to get out of Sears.  That we don’t know. What will Lampert’s team do to create growth?  He can’t create a positive future merely as the grim reaper.  There has to be growth for investors to create long term value.  Today, you would pay a heady 23x earnings for a company who’s future we know nothing about.  That’s quite a premium to place on an unknown horse.

Will he invest wisely like Warren Buffet – the person he loves to be compared with? Will he invest in growth oriented enterprises like Buffet did in insurance, and later in public investments such as Coca-Cola?  We don’t know.  All we know is that like Berkshire Hathaway – which is named for the textile mill Mr. Buffet bought decades ago – Sears will soon enough stop being a brand name retailer and instead become something else.

In being smart about draining the Swamp – getting out of KMart and Sears with maximum cash – the Sears management team is doing something few business people in America do.  For that, they are to be applauded

If you’re a supplier to Sears, you’d better start looking for new customers to grow.  For customers, they would be wise to realize that Sears and KMart will never again be what they once were – and we don’t know what they will be.   For investors, the story is yet to be told.  Will Sears pay out massive dividends giving investors a great return?  Or will they invest in businesses at very low valuations that show great growth opportunities? Or will they invest the money poorly?  Only time will tell.  But we can be certain that Sears is no longer a retailer – it is now a diversified investment vehicle for Mr. Lampert and his management team.  And only one of those kinds of companies has done well – a tough act to follow.

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