
Why building a culture of innovation is your competitive advantage
Companies that appear at the top of the Forbes list undoubtedly have that culture, but achieving it is certainly not easy.
Cris Beswick · 29 April 2025

Co-Founder of ‘Outcome’
Cris Beswick is a boutique innovation advisory firm, best-selling author of ‘Building a Culture of Innovation: A practical guide for placing innovation at the core of your businesses and a leading thinker and strategic advisor on innovation leadership & culture.
His live and virtual keynotes, talks and masterclasses provide global audiences with game-changing insights and actionable takeaway
203 articles · Page 1 of 9

Companies that appear at the top of the Forbes list undoubtedly have that culture, but achieving it is certainly not easy.
Cris Beswick · 29 April 2025

The pace of change allied to the interconnectedness of the global village has resulted in a scenario in which your future disruptors can come from anywher
Cris Beswick · 29 April 2025

COVID-19 is a new kind of enemy
Cris Beswick · 29 April 2025

The challenge for many leaders is that organisation weren’t able to do this pre-pandemic and thus are now in an untenable position
Cris Beswick · 29 April 2025

Cris Beswick · 29 April 2025

Cris Beswick · 29 April 2025

Government policy, market conditions, disruptors… even customers can have a significant influence on the way in which corporate strategy maps out into reality.
Cris Beswick · 29 April 2025

The FCA sums this up in their TCF guidelines which state that “Treating customers fairly (TCF) remains central to our expectations of firms’ conduct, that firms put the well-being of customers at the heart of how they run their businesses.
Cris Beswick · 29 April 2025

The counter argument is that their arch rival Apple
Cris Beswick · 29 April 2025

The first challenge you may want to overcome on your journey towards delivering differentiation is the perception that we live in a VUCA world. As the original definition suggests
Cris Beswick · 29 April 2025

“Design is more than a feeling: it is a CEO-level priority for growth and long-term performance.”
Cris Beswick · 29 April 2025

That ideal of business ventures profiting the wider society still stands today.
Cris Beswick · 29 April 2025

Now I am asking you to look afresh at the why of intelligence, collaboration and adaptability.
Cris Beswick · 29 April 2025

Cris Beswick · 29 April 2025

In a recent LinkedIn article, Jonathan Streeton highlighted John Kotter’s 8 Steps to Transformation from preparation through to implementation.
Cris Beswick · 29 April 2025

Organisations still need an element of control, structure and boundaries but the nature of that control and the ‘framework’ changes.
Cris Beswick · 29 April 2025

Before you all rush to contradict me and offer the minimum viable product idea as proof of the way in which products can be speeded on their way to market let me clarify one thing
Cris Beswick · 29 April 2025

“the understanding of a specific cause and effect in a specific context”.
Cris Beswick · 29 April 2025

The truth to be drawn here, is that where we find intrapreneurship,
Cris Beswick · 29 April 2025

The quote became the Anna Karenina Principle, with its popularisation by Jared Diamond in his book ‘Guns, Germs and Steel’. In the book, the principle illustrates why – throughout human history – so few wild animals have been successfully domesticated
Cris Beswick · 29 April 2025

“when your why is big enough you will find your how.”
Cris Beswick · 29 April 2025

Cris Beswick · 29 April 2025

Cris Beswick · 29 April 2025

, how design not only became the foundation for the advisory work I do now but how it fuelled my passion for human-centred approaches to leadership and innovation
Cris Beswick · 29 April 2025
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