Cris Beswick

Co-Founder of ‘Outcome’

Cris Beswick

Cris Beswick is a boutique innovation advisory firm, best-selling author of ‘Building a Culture of Innovation: A practical guide for placing innovation at the core of your businesses and a leading thinker and strategic advisor on innovation leadership & culture.

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His live and virtual keynotes, talks and masterclasses provide global audiences with game-changing insights and actionable takeaway

203 articles · Page 1 of 9

Who Controls Corporate Strategies
Culture1 min read

Who Controls Corporate Strategies

Government policy, market conditions, disruptors… even customers can have a significant influence on the way in which corporate strategy maps out into reality.

Cris Beswick · 29 April 2025

When Belief is Not Enough
Culture4 min read

When Belief is Not Enough

The FCA sums this up in their TCF guidelines which state that “Treating customers fairly (TCF) remains central to our expectations of firms’ conduct, that firms put the well-being of customers at the heart of how they run their businesses.

Cris Beswick · 29 April 2025

What Kind Of VUCA Leader Are You

What Kind Of VUCA Leader Are You

The first challenge you may want to overcome on your journey towards delivering differentiation is the perception that we live in a VUCA world. As the original definition suggests

Cris Beswick · 29 April 2025

Transforming Culture For Innovation
Culture2 min read

Transforming Culture For Innovation

In a recent LinkedIn article, Jonathan Streeton highlighted John Kotter’s 8 Steps to Transformation from preparation through to implementation.

Cris Beswick · 29 April 2025

To Innovate, Don’t Start in The Middle
Strategy2 min read

To Innovate, Don’t Start in The Middle

Before you all rush to contradict me and offer the minimum viable product idea as proof of the way in which products can be speeded on their way to market let me clarify one thing

Cris Beswick · 29 April 2025

To Drive Innovation, You Must Understand Your Ecosystem
Strategy11 min read

To Drive Innovation, You Must Understand Your Ecosystem

The quote became the Anna Karenina Principle, with its popularisation by Jared Diamond in his book ‘Guns, Germs and Steel’. In the book, the principle illustrates why – throughout human history – so few wild animals have been successfully domesticated

Cris Beswick · 29 April 2025

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