CEO / Managing Partner - Spark Partners

Adam Hartung

I currently serve as the CEO of three companies: Content Laboratory (a content services company,) Spark Partners (a growth strategy firm offering assessments, strategy consulting and on-line self-administered revenue growth tools,) and Soparfilm Energy (an oil & gas exploration & production investment company.) Over the last thirty years, I have served on multiple boards, including Audit Chair for a NASDAQ traded company, and advised boards of directors on managing for disruptions and promoting innovation into corporate management.

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My passion is public speaking on the importance of growth, innovation and strategy to succeed. As a keynote speaker I have been invited to over 1,000 leadership events, both multi-company and single company. My portfolio includes speeches, presentations, workshops and executive coaching on how to achieve faster growth from higher levels of innovation driven by trends.

1,099 articles · Page 39 of 46

Innovation3 min read

Deep Challenges

U.S. employers are learning that in a new, no-barriers world they have to compete with companies that effectively have no health care cost.

Adam Hartung · 29 April 2025

Investment6 min read

December Retail Sales Down 1% – Sell Walmart, Buy Amazon

The trend has never been more pronounced. Regardless of how much people are going to spend, they are spending less of it in traditional brick-and-mortar retail, and more of it on-line.

Adam Hartung · 29 April 2025

Leadership4 min read

Deadly Stalls

the company is sliding into the Swamp – or possibly the Whirlpool – from which it is unlikely to ever again be a good place to work, a good place to supply as a vendor or a good place to invest for higher future cash flow.

Adam Hartung · 29 April 2025

Leadership6 min read

Dated Dow – Just Another Victim of Market Shift

Most people think of the Dow Jones Industrial Average – a mix of some roughly 30 companies (the number isn't fixed and does change).

Adam Hartung · 29 April 2025

Leadership4 min read

Data is Overrated – Scenario Planning and Global Warming

The data, in the end, is ignored or discounted. It simply doesn't matter.

Adam Hartung · 29 April 2025

Leadership3 min read

D&e * 2 = Disaster

the value has slipped away and how investors will ever capture it is completely unclear.

Adam Hartung · 29 April 2025

Leadership6 min read

Culture, Leadership and Why Tom Brady Needs to Sit Out 4 Games

The NFL is rife with players struggling with criminal prosecution.

Adam Hartung · 29 April 2025

Leadership5 min read

Csc – When All Else Fails, Split!

The real problem is that the market has shifted substantially.

Adam Hartung · 29 April 2025

Leadership3 min read

Crystal Balls Versus Good Planning

the executives say "no one could have expected this" and make excuses for their poor performance.

Adam Hartung · 29 April 2025

Leadership2 min read

Cry or Take Action – Huffington Post, Wall Street Journal, La Times, Ny Times, Washington Post

In 2006 the CFO at LATimes told me he couldn't divert more resources to his web department.

Adam Hartung · 29 April 2025

Leadership3 min read

Cry About the Change, or Do Something – Msnbc and Everyblock

The sort of short article you could easily miss. Because the Sun Times, and most traditional media, still don't like to talk about the web. But this is a pretty big deal

Adam Hartung · 29 April 2025

Technology5 min read

Crossing the Re-invention Gap – News and Chicago Tribune

Tribune Corporation, owner of The Chicago Tribune newspaper is still in bankruptcy. And its future relies entirely on how well it will serve the needs of on-line news readers.

Adam Hartung · 29 April 2025

Leadership4 min read

Critical Permission

The new marketer started moving Wal-Mart away from selling on Price, Price and Price. As my old marketing professor said "Price is nothing but a blunt club that has no meaning.

Adam Hartung · 29 April 2025