Acquiring Right

It’s easy to beat up on old businesses.  But lately, a very old business is making some very smart moves.

The venerable New York Stock Exchange came under some severe attacks last year.  It Chairman was accused of improper compensation and the Exchange Board was accused of improper oversight.  Things weren’t looking too good as prosecutors went after specialists and floor traders.

But hand it to the new CEO.  He used the troubles to create an internal Disruption.  The NYSE’s troubles were more a reflection of its inabilities to address its challenges from the NASDAQ than malfeasance (although the latter is still being argued.)  So he used the attacks to rethink the future of the exchange.

Viola – in a master stroke the new Chairman of the 200 year old exchange has acted to revitalize the NYSE by buying Archipelago.  Instead of taking actions in defense of the past, he is moving quickly to push the Exchange into the forefront of trading for the new millenium.  This acquisition is a classic example of using a Disruption to create White Space – and develop a new Success Formula for an old business.

In the hectic pace of change in business, many have paid little attention to this action.  But it’s a great example of a new leader identifying the real challenge to the business – rather than reacting to its problems.  And then taking actions to create a pattern interrupt and new opportunities to learn.  And possibly saving a venerable, and horribly locked-in, organization.

This is a great move for the NYSE – and a stellar example of The Phoenix Principle in action.