People will live in difficult places if they believe their employer will have a growing future. Too often we let inertia, and the legacy business, drive strategy, resource allocation and investments. But it is actually easier to hire, and attract investment, when you are investing in innovations that amplify current trends and open the doors to greater growth and value creation. Being a leader at investing in disruptions makes you more attractive to candidates, investors, suppliers and communities – and thus is more important than touting legacy accomplishments.
