From the perspective of relevance, you need to keep your finger on the pulse of your offering without pause. Without it, your offering can rapidly become inconsequential to consumers.
It’s interesting to ponder the casualties of irrelevance as we look back on the recent past. In your opinion, what everyday things became irrelevant during 2000’s? What services and products can you think of that were in common use just ten to fifteen years ago but are no longer or barely around today? Here is a list compiled by the Huffington Post in December 2009 of twelve things that became or were already on their way to becoming obsolete in the first ten years of the new millennium:
- Calling
- Classified ads in newspapers
- Dial-up Internet
- Encyclopedias
- CDs
- Landline phones
- Film (and film cameras)
- Yellow Pages and Address Books
- Catalogs
- Fax machines
- Wires
- Handwritten letters
