It’s magical when two formerly separate worlds come together for the first time. It is the spark of intersectional innovations, creating new levels of customer value. In Slingshot speak, we call it the ‘Innovation Shortcut’. Here is a fun example between The Joffrey Ballet and JW Marriott.
“The Joffrey Ballet embodies poise and grace, evident in the dancer’s exercises and performances. At JW Marriott each employee must embody a similar poise and grace to that of a presentable dancer. In partnership with JW Marriott, Joffrey Ballet launched the Poise and Grace program wherein the ballet company trained JW associates in presentation, confidence in conversation and high-end customer service for guests.
