If you haven’t read it yet, I strongly encourage you to read The World is Flat by Thomas Friedman.
Too many of us get up every day and do our jobs without looking just beyond the horizon. Yet, what’s over there is available for us to see if we will just take the time to look. Thomas Friedman gives us a great look at what the future holds by examining the existing trends and what promotes those trends.
Those who are Locked-in to old Success Formulas may choose to disregard this book. That would be a mistake. Every company in America and Europe – and increasingly developed Asia – will find themselves Challenged (if not already so) by the emergence of new competitirs in the developing world. These competitors don’t survive just on low labor rates, but by finding new ways to compete. These new competitors aren’t Locked-in to old processes. They are busy upsetting existing competitive Lock-in and creating new Success Formulas. They are succeeding by targeting the Lock-in of existing competitors. Targeting you.
Let The World is Flat get you "Outside the Box." Then think —- think about what you’ll have to do to succeed in this rapidly changing competitive landscape.
