Why the aversion to creativity?
There is a growing recognition that creativity—or resourcefulness, as I like to re-label it—is a vital component for successfully handling unexpected, unprecedented, and rapidly changing surroundings. As an example, the Bloomberg Businessweek article “What Chief Executives Really Want,” in May 2010, noted: “According to a new survey of 1,500 chief executives conducted by IBM’s Institute for Business Value, CEOs identify ‘creativity’ as the most important leadership competency for the successful enterprise of the future.” Think about this for a moment. Of all personal qualities, business leaders picked creativity as the key foundation for future success, ahead of such traditional pillars as operational expertise, industry know-how, interpersonal skills, or even innovation.