Sears ignored trends to on-line retail, and failed trying to maintain its outdated stores. To avoid bankruptcy Sears sought tax relief, despite weak results and terrible forecasts. Retail trend analysis made it clear Sears was a poor investment. Tax breaks offered were simply wasted, as Sears continued to decline and lay off employees. Unfortunately that was money given Sears that would have been better used to invest in, and attract, other growing companies like Google or Amazon.com. Use trends to decide where to commit your resources for future growth, don’t waste resources trying to protect a business falling away from emerging trends.
