There is really insightful evidence of shifting customer interest, in wake of the iPhone XR launch last week. Plotting the intensity of online activity at the launch of each new iPhone since iPhone 5, has revealed that customers are less and less enthralled with each new generation. This type of cyclicality in customer attachment is natural for all businesses, which is why you need to continuously 're-infatuate' your target audience to keep them emotionally close. It's certainly the writing on the wall for Apple right now.
See details of the study here
