In my previous blog, I gave a comic illustration of the innovation shortcut logic. But how about an inspirational, real-life example of its application? I have just the one for you: The Help Desk, from India.
It is a perfect example, because it makes use of an ordinary, low cost, discarded item in a deceptively simple new way to create value. In the process, the Help Desk not only recycles waste into a marketable product, but also drives important social benefits by aiding the education of children in impoverished, rural areas.
