What happens when we begin to identify consumer ‘pain points’ that everyone takes for granted?
How many memorable experiences and interactions did you have on your last commercial flight? Chances are most of them were negative rather than positive. So why not use that to your advantage, by identifying customer pain points and turning them points of infatuation? At times, your customers themselves will tell you just how to do that.
See how one airline passenger uses the typical airline boarding pass as an example of a pain point, and what he proposes to do in order to turn it into a point of infatuation for fliers.
