Are you stuck trying to figure out how to find good ideas for innovations? Listen to how Apple saw limitations in cell phones, then re-imagined them to be much more powerful as mobile devices. Apple created value by using scenario planning built on trends to visualize a new way of computing totally different from the PC. Their mobile strategy generated enormous revenue growth by finding holes in competitive offerings and using new trending technologies to innovate new, profitable markets. Wisconsin Manufacturing Extension Partnership (WMEP) 2014.
