The book Blue Ocean Strategy was a global sensation and considered the most influential leadership concept of the new millennium. Published in 2005, it has sold over 3.6 million copies and has been translated into 44 languages. I had the pleasure of contributing a case study to the book and being one of the cores, original team members behind the movement it created. So it’s with great anticipation that I await the publication of the sequel, Blue Ocean Shift.
Expected to be released in September, 2017, Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, by world-renowned professors Chan Kim and Renée Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show how to move beyond competing, inspire people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth.
