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Why Teaching MBIs is Such an Honor and Such a Delight

the programs I am teaching do generally place high importance to innovation, and or design / design thinking.

By Bettina von Stamm · 29 April 2025 · 1 min read

Why Teaching MBIs is Such an Honor and Such a Delight

If ‘understanding and enabling innovation’ is my deeply rooted and long-standing passion, then teaching is one of my favorite vehicles for sharing that passion. I think why I consider myself so lucky and am so happy with my teaching is that I have the privilege to teach on Masters programs and to teach at Masters programs that are slightly unusual. What do I mean by that? Well, the programs I am teaching do generally place high importance to innovation, and or design / design thinking. Interestingly but perhaps not surprisingly these programs do not tend to be at the well known business schools, but at more enterprising and adventurous universities. To I would like to mention in particular are the MBI - Master of Business Innovation - at the DEUSTO Bussienss School in Bilbao, Spain, and CEDIM (Centro de Estudios Superiores de Deseño de Monterrey) in Monterrey, Mexico. Whereas I often have the feeling with traditional MBAs that students are there primarily to add the three letters to their name, those who are coming to do an MBI are there because of the content. Believe me, as a teacher that is what truly makes a difference, and which makes teaching so much fun, and so rewarding.

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