Innovation
Virgin- Use White Space to innovate, disrupt markets, grow, drive value creation
By Adam Hartung · 29 April 2025 · 1 min read

Large growth opportunities can be created by investing in small ideas. Virgin started as a mail order record store, expanded into an international airline and now is a global business empire of consumer products. Sir Richard Branson kept looking for opportunities in the shadows of the big players, finding niches and serving consumers looking for something new.
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