My New HBR Article: Keeping Customers Continuously Infatuated

I am pleased to share my latest Harvard Business Review article, published last week.  The article introduces the Infatuation Interval concept and accompanying analytics, the Infatuation Interval Index (I-Cubed), both of which are setting new standards for optimizing customer experience.

The Infatuation Interval approach enables organizations to create emotionally-charged offerings, and to know how continuously innovate them.

I-Cubed provides the analytics for measuring the market reception to offerings and when to innovate them.  I-Cubed is positioned to replace the Net Promoter Score, and will provide critical, new insights for companies on how to deepen the market relevance of their brand and offerings.

We are currently working with a small group of leading organizations who will be the first to apply the platform globally.  For more information on I-Cubed, or if you would like to be among the first adopters.

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