From Invisible to Irresistible

I think you will find it both fun and thought-provoking. What better combination?

By Gabor George Burt · 29 April 2025 · 1 min read

I am pleased to share my freshly published podcast interview with John Livesay, in which we explore the transformation from invisible to irresistible in the eyes of customers.

I think you will find it both fun and thought-provoking. What better combination?

https://johnlivesay.com/how-to-slingshot-from-invisible-to-irresistible-with-gabor-george-burt/

‍

Share this article

Enjoyed this?

Get new articles by email.

Keep reading

Practice1 min read

Your very own fleet of Cadillacs

Kudos to Cadillac for identifying a key customer pain point (the hassle of car ownership)

Gabor George Burt · 29 April 2025

Practice1 min read

Your concierge takes on the Nutcracker

In Slingshot speak, we call it the ‘Innovation Shortcut’. Here is a fun example between The Joffrey Ballet and JW Marriott.

Gabor George Burt · 29 April 2025

Practice4 min read

Why You Do Not Want to Own IBM: Growth Stalls Are Deadly

The stock is still up from January 2016 lows of $125, and you might think this pullback is a buying opportunity. But you would be wrong.

Adam Hartung · 29 April 2025