Earth calling: all 7 billion of us

Well, it was certainly inevitable.  But it’s still astounding how fast it happened.  This year the number of mobile phones will exceed the world population.  Think about that for a moment:

This is a product that first came into public awareness and acceptance in the early 1990’s.  In other words, it went from virtually zero customers to full, global saturation in less than 25 years.  And in the process, mobile phones have transformed the way people live, work, and play everywhere.

Such warp-speed growth and expansion of relevance is unprecedented in the history of business.  How are you re-imagining the boundaries of your business to keep up?

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