Disruptive Innovators Create More Value Than “Core Focused” Companies

Focusing solely on the "core" can make companies like Circuit City and Kodak vulnerable to faster-growing disruptors like Amazon.com.

By Adam Hartung · 29 April 2025 · 1 min read

Focusing on your “core" creates brittle companies, like Circuit City and Kodak, ripe for attack by disruptive innovators, like Amazon.com, that build on trends to grow much faster.

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