Apple Uses Trends to Adapt to Changing Customer Needs C4

Apple wins by adapting fast to meet customer needs. Advancing technology and market changes can make your solution irrelevant fast. If you don't adapt, you won't survive. Map-maker Rand McNally won for hundreds of years, then failed in months when mobile navigation made maps irrelevant. Apple uses enhanced capabilities for mobile devices (iphone, iPad) to obsolete old products like Swiss watches.