Amazon has an obsession: its customers. Which means that it doesn’t wait for customers to express what they want or need. Rather, it anticipates them. Jeff Bezos, the company’s founder and CEO recently said: “You want to be customer-obsessed, not competitor-obsessed. Customers are always dissatisfied and they always want more. Removing the tiniest amount of friction from ordinary activities improves customers’ lives.”
One of Amazon’s latest ways of removing customer friction is to continue to defy convention, and re-imagine the speed of delivering purchased products. From Yahoo news: “The Seattle-based e-commerce giant is setting the bar even higher with initiatives such as Prime Now and Amazon Flex, which ship goods to you in two hours and in some cases promise one-hour delivery. “
