I met my guest at Innovation Excellence, the online home of the global innovation community, where we both contribute innovation insights regularly. Truth be told, I was giving in to my vanity and checking out the top-20 posts for the month. My record is three posts in the top-20 in one month. For the month I was checking, Michael Graber’s name took the spotlight, and of course, I immediately thought he would be a great person to interview. When I did, I was not disappointed. Michael has more than twenty years of experience leading marketing and innovation efforts. As an expert in marketing and user interface, he has become an accomplished brand strategist. And, this is what really made me curious to talk with him – he is also a published poet and musician – creative forces that compliment his analytical side. Even when he is talking about innovation and brand strategy, he does so poetically and effectively.
